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Areaconcerti

WE LOVE

Music

BRANDED CONTENT

 

About 

 

Since 2007 our projects aim to link brands to creativity and people through music and emotions to increase brand love and engagement.

Work

 

We love stories! Our stories and storytelling are unique, impossible to forget, powered by emotions and through them we are able to make people passionate about brands. 

 

BRANDED CONTENT



CLIENT: TIM 

CHALLENGE

Develop a multi-platform branded content project to celebrate the best tours and concerts in Italy (live music wards).

SOLUTION

Format TV aired by Rai 2 to celebrate the winners of every catogory.

Channel: RAI 2
TIMmusic ONSTAGE AWARDS in studio: ten episodes TV format with live performances and interviews aired by RAI 4.
Branded content on air during radio shows of RAI Radio 2.

Radio: RAI RADIO 2
TIM MUSIC ONSTAGE AWARDS Week – Branded music concerts and events in Milan with Levante, Max Gazzè and Marlene Kuntz among the others.

MUSIC

UBI MUSIC

CLIENT: UBI BANCA

CHALLENGE

Lead generation and client acquisition for the QUBÌ accounts

SOLUTION

Before the concerts:

Provide your biographical data in the section “UBI MUSIC” on the website www.ubimusic.ubibanca.com and, in a INSTANT WIN mode, find out if you’ve won a selfie on the Vasco Rossi’s stage in one of the 4 dates in Rome!

At the concert:

Go to the UBI CORNER, provide your biographical data to the hostess and, with a SCRATCH CARD, find out if you’ve won a (selfie) VIP PASS for you and one of your friend!

AMPLIFICATION

Facebook teasing posts on the official OnStage page, editorial and promotional plan on the Onstage network websites and social accounts, social advertising, photo report of the activity, LIVE CHANNEL during the “fans’ selfie session”, 2.5 million impressions delivered on OnStage Network.

EXPERIMENTAL PROJECT



CLIENT: TIM 

CHALLENGE

Create a bundle of unique services in the music world for TIM YOUNG & MUSIC customers – mobile phone rate for under-30 people – mantaining their loyality and attracting new clients.

SOLUTION

TIM YOUNG LIVE, contests and services for young people passionate about music.
Exclusive box office for TIM YOUNG & MUSIC clients.

Gold seat: VIP experience and selfie on stage for 2 lucky winners.

Pit area access for TIM YOUNG&MUSIC clients.

Pre-sales: exclusive tickets sale before the official sale opening.

Tickets for sold out shows only for TIM YOUNG&MUSIC clients.

Private shows only for one winner and five of its friends.

Vouchers to buy tickets.

AMPLIFICATION

Press office, live channel (before music shows), website, special cams, newsletters, DEM Activities, Memotag (Stickers advertising), 60 millions imps display advertising campaign, social advertising (FB and TW), advertorials.

SOCIAL ENGAGEMENT


CLIENT: TWIX

CHALLENGE

Increase sales in 16.000 bars and 1.500 shops and offer a unique experience to the customers.

SOLUTION

Win the private show of Marco Mengoni, only for you and five of your friends!

AMPLIFICATION

Press release, website, crowner and stands in bar/shops, 5 millions impressions delivered on Onstage Network, social advertising (FB e Twitter), digital pr, FB post on the artist’s FB fanpage, videoreport of the activity.

EVENT

CLIENT: COLMAR

CHALLENGE

Celebrate the launch of the Fall-Winter 2015/2016 collection by Colmar Originals, inspired by theme Melting West.

SOLUTION

Exclusive party #COLMARLIVE at Officine del Volo in Milan (12th November 2015) Jack Savoretti live performance and Skin dj set.

Media 

 

Integrated media strategy, planning & buying in music marketing.

Areconcerti is one of the main agencies for brands interested in music as a field to reach their targets.

Music Network

www.rockit.it
www.onstageweb.com
www.mercatinomusicale.com
www.villaggiomusicale.it
www.ondacinema.it
www.ondarock.it
www.outune.net
www.deerwaves.it
www.sentireascoltare.com
www.metalitalia.com
www.allmusic.it
www.fourzine.it
www.nightguide.it

Onstageweb

Onstageweb.com – published by Areaconcerti – is one of the most important websites for the great community of live music lovers.   

Main sections: news, live reports, contests, feature stories – special events, show calendar, setlists.   

Target:

18-35 years old  

Live music lovers  

Medium and high spending consumer

facebooktwitterinstagram

Live Channel

 

Live Channel is the first video communication network that shows commercials on big screens placed on the stages of the most important music events in Italy.   

With Live Channel, concert goers are able to see stories about incoming shows or engaging contents interspersed with video commercials   (length: 15’’, 30’’ and 60’’).

kiss cam

Since June 2014, during Vasco Rossi tour, we developed the “Kiss Me Cam” special project, to engage public through the interaction between screens, cams and the audience.

areahostess

 

Since 2007, Areaconcerti provides logistic support and qualified staff for events and sampling activities, thanks to our national network of collaborators and to the first hand knowledge of the best locations.

Areahostess is the unit for hostess and steward recruitment and management,in occasion of:

  1. 1. TRADE FAIRS, CONVENTIONS AND MEETINGS
  2. 2. PRIVATE EVENTS AND OFFICE PARTIES
  3. 3. SAMPLING ACTIVITIES
  4. 4. SPONSORSHIPS (MUSIC TOURS, DISCO CLUBS, FESTIVALS)
  5. 5. BIG MUSIC EVENTS (STADIUMS AND SPORT HALLS) 

Captain America

Captain America

During the launch of CAPTAIN AMERICA 2 movie, Areaconcerti developed an unconventional activity to target young people reaching 20.000 students (schools in Milan and Rome).

3.000 free gifts given away and 25.000 flyers delivered.

 

Guardians of the Galaxy

Guardians of the Galaxy

During the launch of Guardians of the Galaxy home video, Areaconcerti developed an unconventional activity to target young people reaching 20.000 students (schools in Milan, Rome and Bologna).

14.000 scratch cards delivered and more that 1000 gadgets given away.  

 

People

 

 

CEO

Luca SeminerioLuca Seminerio

From May 2007, the founder of Areaconcerti and the CEO is a young serial entrepeneur passionated about music and marketing. 

He loves studying new solutions and creating experiencial projects in the music marketing field, always looking for new ideas and international case histories. 

His motto: “Impossible to do? Well, let’s do it!”

Luca is 35 years old and lives in Milan with his fiancée Giulia and their son Tommaso.

l.seminerio@onstageweb.com

 

Content staff

Daniele Salomone

Daniele Salomone
Editor-in-chief
d.salomone@onstageweb.com

Jacopo Casati

Jacopo Casati
Content Manager
j.casati@onstageweb.com

Francesca Vuotto
Content Manager
f.vuotto@onstageweb.com

 

 

Laura Ritagliati

Laura Ritagliati
Content Manager
l.ritagliati@onstageweb.com

Giulia Vidali

Giulia Vidali
Senior Art director
g.vidali@onstageweb.com

Giulia Dimino
Art director
g.dimino@onstageweb.com

Denise D’angelilli
Social Media Manager
d.dangelilli@onstageweb.com

 

ACCOUNT STAFF

Marianna Maino

Marianna Maino
Account Director
m.maino@onstageweb.com

Paola Marullo
Senior Account Manager 
p.marullo@onstageweb.com

Laura Saviano 
Brand Content Director
l.saviano@onstageweb.com

Raffaele Bellan

Raffaele Bellan
Sanior Account Manager
r.bellan@onstageweb.com

Marta Grasso

Marta Grasso
Sales Manager
m.grasso@onstageweb.com

 

EVENTS STAFF

Eileen Casieri

Eileen Casieri
Events Director
e.casieri@onstageweb.com

Pietro Camonchia
Senior Special Projects Manager
p.camonchia@onstageweb.com

Luca Garavini

Luca Garavini
Senior Special Projects Manager
l.garavini@onstageweb.com

Mattia Sbriziolo

Mattia Sbriziolo
Senior Events Manager
m.sbriziolo@onstageweb.com

Daniela Giordani
Events Manager
d.giordani@onstageweb.com

 

FINANCE STAFF

Mario Vescovo

Mario Vescovo
Finance Director
m.vescovo@onstageweb.com

Laura Cassetti

Laura Cassetti
Senior Administration and Control
l.cassetti@onstageweb.com

Clarissa Zucchetti
Administration and Control
c.zucchetti@onstageweb.com

 

 

 

Careers

opificio_logo

We believe in people able to transform a job in a passion.
We love our job and we do our activities with the best expertise.
We are in Milan, hosted by Opificio 137, a co-working space designed to provide the “maximum” living space to our creativity, hosting events and making exciting our working days.
If you want to join our team, send your CV info@areaconcerti.it

Contattaci

 

If you are an hostess or a steward, we are always looking for people to develop our activities on the whole Italian  territory. 

If you are interested in working with us, send your CV and photo to: areahostess@gmail.com

Contattaci

If you are one of the shortlisted candidates we’ll contact you. Many thanks!